Relationship between Personal Branding and Career Development among Staff Nurses

Document Type : Original Article

Authors

1 B.Sc. Nursing Science, Faculty of Nursing, Sohag University

2 Assist Professor of Nursing Administration, Faculty of Nursing, Ain Shams University

3 Lecturer of Nursing Administration, Faculty of Nursing, Sohag University

Abstract

Background: Developing employee Personal Brand is an Important Career Advancement Strategy. Aim of the study: The current study aimed to assess relationship between personal branding and career development among staff nurses. Design: A descriptive correlational design was used.  Setting: The study was conducted at Ain Shams Hospital. Subjects: The study subjects include (186) out of (350) staff nurses. Tools: Two tools were used namely personal branding questionnaire and career development questionnaire. Results:  (53.2%) of nurses had low level of personal branding, while (57%) of nurses had low level of career development. Conclusion: Highly statistically significant positive correlation between staff nurses total personal branding and total career development. Recommendations: Regular in-service educational programs about personal branding, marketing and career development. Further research is recommended as studying the influence of personal branding on nursing image.

Keywords

Egyptian Journal of Health Care
Volume 16, Issue 1
March 2025
Pages 246-257

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