Relationship between Marketing of Nursing Profession and Organizational Commitment among Staff Nurses

Document Type : Original Article

Authors

1 B.Sc. in Nursing,

2 Professor of Nursing Administration, Faculty of Nursing, Ain Shams University

3 Assisst Professor of Nursing Administration, Faculty of Nursing, Ain Shams University

Abstract

Background: Marketing helps hospital administrators to improve the quality of service provided by nursing staff to their patients and allows hospitals to build a learning culture and enhance the organizational commitment of its nursing staff, when there was lack of knowledge and dissatisfaction toward the organization, the staff tended to perform behaviors that damaging this organization. Aim: This study aimed at assessing the relationship between marketing of nursing profession and organizational commitment among staff nurses. Research design: A descriptive, correlational design was used. Setting: The study was conducted at Shibin Elkanater central hospital. Subjects: 190 staff nurses were included in the study. Tools of data collection: Data were collected by using marketing of nursing profession questionnaire and questionnaire of nursing organizational commitment. Result: more than half of staff nurses had a low perception level of marketing of nursing profession, also more than half of the study participants had low level of organizational commitment. Conclusion: there was highly significant strong positive correlation between total level of marketing of nursing profession and organizational commitment. Recommendations: Managers have to make orientation program for new staff nurses who include their job description, hospital rules, policies, rewards and discipline systems. Provide fair amounts of bonuses and incentives for appreciating positive behaviors of employees.

Keywords

Egyptian Journal of Health Care
Volume 14, Issue 1
March 2023
Pages 749-761

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